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Highlights:
Berkshire Hathaway is one of the largest multinational companies in the world, yet its current website (https://berkshirehathaway.com/) is functional but lacks visual appeal and ease of navigation. The redesigned website aims to modernize its look and feel by incorporating a fresh, clean, and user-friendly interface, while maintaining its informative and fully functional nature. The result is a website that not only looks modern and aesthetically pleasing but also offers a seamless user experience.
Challenge:
How might we tell Berkshire Hathaway's brand story in a more attractive way to our current stakeholders, especially the younger generations?
Observation:
We've noticed that our younger audience prefers a more engaging and friendly tone rather than a cold, corporate approach.
Solution:
To address this, we will restructure BH's corporate information hierarchy and create a brand-new visual system that feels fresh and inviting. By retelling our brand story in a more approachable manner, we can better connect with our audience and build stronger relationships.
Key Tools:
Figma, Adobe Photoshop, Adobe Illustrator, MindNode
My Role:
Researcher, Strategist, Designer
Before VS After
Before:
After:
Rebuilt Site Map
Rebuilt Website Demo
Google Sites
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