NYC Museum
Highlights:
A mobile application that helps you easily plan your museum tour to the world's media capital - New York City. Explore different arts, history, cultures, and more in museums. Our filters help you find your favorite museums quickly and skip the line by booking exclusive discounted tickets. It's time to take advantage of our VR tour feature and audio stream service and earn your rewards!
The Challenge:
Planning trips can be frustrating, especially in a busy tourist city like New York. How might we create a product that helps people, especially first-time tourists, plan their trips to NYC museums more efficiently in their tight schedules?
My Observation:
There are lots of tour planning applications for NYC tourists. Yet, many of them have complicated interfaces and cheesy features, which increase the users' frustration and make the product hard to navigate.
The Solution:
Let's design a Lean UX MVP (Minimum Viable Product) that focuses on the most powerful draws of NYC - museums, to help people plan their museum trips in minutes by providing the most necessary filters and a simple interface.
Key Tools:
Figma, Adobe Photoshop, Adobe Illustrator, MindNode
My Role:
Researcher, Strategist, Designer
NYC Museum - Product Demo
Onboarding & Booking:
Onboarding: Clear onboarding helps users start their museum journey in New York City without having to create an account.
Top picks: "Top-rated Museums" and "Featured Museums" sections minimize options on the Home page for users to reduce their cognitive load.
Favorite: Enables users to create their checklist by simply adding a museum profile to their favorites.
Booking: Clear and transparent booking process provides not just exclusive discounts but also a better user experience; all tickets booked will be saved in a digital wallet.
Advanced Search:
Map: A Built-in map enhances efficiency and provides intuitive search results.
Filter: Comprehensive filters serve the needs of a broad range of users - through criteria of admission, location, ratings, feature, distance, availability, and accessibility.
Advanced Features:
Sidebar: More advanced features were nested in the sidebar, allowing users to explore more possibilities and enjoy unique experiences such as:
VR Tour
Audio Tour Guide
Reward Program
